Nexo Secures Eight-Figure Sponsorship Deal with DP World Tour
Crypto lender NEXO has inked a three-year sponsorship agreement with the DP World Tour, Europe's premier golf competition, in a deal valued at over $10 million. The partnership, which runs through 2027, designates Nexo as the tour's official digital asset and wealth partner.
The Scottish Championship will be rebranded as the Nexo Championship and is scheduled to take place at TRUMP International Golf Links in Aberdeen from August 7-10. This move follows Nexo's April announcement of reentering the U.S. market after a 2022 exit due to regulatory hurdles.
"Thanks to the vision and leadership of President Donald J. Trump, his administration, and his family, the United States is once again a place where innovation is championed, not stifled," said Nexo co-founder Antoni Trenchev, signaling renewed Optimism for crypto ventures in the American regulatory landscape.